What do millennial luxury wellness travellers look for in a holiday?
Who is the global luxury wellness traveller and what does she want?
Keen on the Maldives but cold on China, passionate about reducing plastic and committed to her mental health, today’s wellness traveller is a far cry from your five-star spa-with-hotel-gym-seeking baby boomer.
Check out our detailed profile of what she is looking for, where she wants to fly to most and who her ideal retreat companion is.
1. The global wellness traveller goes on a retreat at least once a year, though she may also book a programme for a special occasion such as her birthday or an anniversary.
2. Like most millennials, she prefers yoga and meditation retreats over fitness-based programmes or spa focused ones.
She is also keen on anti-stress retreats and detox programmes. On the other hand, digital detoxes don’t tickle her fancy at all.
3. Activity-wise she seeks out adventure sports, cooking classes and private nutrition consultations. No matter the retreat type, all-inclusive packages that bundle accommodation, meal plans, therapies and activities are the way forward.
4. Mental health is her top priority, one she values over concerns about body-shaping or weight-loss. Physical health is a close second. What she is not too keen on? Athletic training, silent retreats, fasting programmes and medical tourism.
5. Her dream retreat travel destination is the Maldives, although she also loves Bali, Thailand, the Philippines and Sri Lanka. China, the United Arab Emirates and the UK are a no-go-not-on-the-wellness-front.
6. When it comes to choosing where to go, Google remains her top referral channel, although recommendations from friends, Instagram and online magazines also played an important role.
7. Another crucial decision-making factor? A retreat’s plastic policy. The anti-plastic movement has made huge strides in 2018, and our wellness traveller is hyper aware of her personal impact on local environments. A good sustainability policy is key to winning her over.
8. Her ideal retreat partner is her romantic partner, though she will happily settle for a group of friends. Colleagues are her last choice. Sorry corporates, team bonding on a wellness retreat is a not the way to her heart.
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Today’s young global holidaymakers are focused on their mental health and reducing global plastic consumption, but where do they visit – and with whom?