“Leveraging AIA’s trusted brand and extensive experience, we are able to introduce value-added and innovative solutions – such as paperless application using iPads through the ‘iPOS’, or interactive point of sales, leading the technological development in Indonesia,” says CEO Ben Ng. “To address clients’ varying and evolving needs, AIA constantly improves its products and services such as introducing a tailored product for the rapidly growing affluent client segment and a product that provides 128 critical illness coverage.”

As a leader in corporate solutions, AIA offers voluntary solutions on top of typical life insurance, pension and medical coverage to help employees better protect their family.

“The market and industry are evolving fast – so we are striving to move faster by continuing to bring in good talents and focus on enhancing customer experience by streamlining processes and making it easier for customers to do business with us,” Ng says.

AIA’s main distribution channels are agency and bancassurance with a common strategy to develop a team of professional agency advisers and bancassurance consultants. It looks to expanding its bancassurance through deeper partnerships with equally customer-centric banks that value long-term commitment and see insurance as an integral part of their clients’ portfolio.

“We believe our role is to help people to live longer, live healthier and become better prepared for the future,” Ng says. “These may be what most aspire to, but everyone in Indonesia must first believe in insurance. AIA is set to instil that trust – and provide peace of mind to a future-ready nation.”