A pillar in the Hong Kong serviced apartment market, Shama's varied portfolio of properties is spread across prime commercial and residential districts in Shanghai, Hangzhou, Hong Kong and Bangkok. Shama Medini is Shama's first property in Malaysia and the 11th property under the Shama brand. Business travellers, residents and expatriates across Asia can enjoy an unparalleled level of luxury and comfort, as the lifestyle serviced apartment will be managed and operated by ONYX Hospitality Group. ONYX is renowned for its Amari brand of hotels in Thailand and the Middle East.

"It's great planning from the beginning," Ng says. "We work with first-rate partners to enhance our products and to return value to our customers."

UMLand considers the development of Shama Medini at UMCity Medini Lakeside as a significant milestone that will cement its spot as a lifestyle developer of high-quality projects. It has commissioned award-winning builder Samsung C&T to carry out the construction work for the project. Samsung C&T is also well-known as the contractor for some of the world's finest buildings such as the Burj Khalifa in Dubai, one of the Petronas Twin Towers, and KL118 Tower - Malaysia's tallest building that will be ready in 2019. Samsung C&T has already commenced the construction of UMCity.

"We plan to always be at the forefront of innovation and quality in the development industry," Ng says. "We push boundaries by working with notable partners to construct fully integrated spaces while creating quality lifestyles and communities."

UMCity will be built on two hectares of land fronting a sprawling five-hectare lake. Featuring amenities that can be linked and controlled via smartphones, the modern community will also offer significant investment benefits such as tax incentives and foreign-worker perks. It is a 10-minute drive from the Malaysia-Singapore Second Link and 25 minutes away from Johor's Senai International Airport. Situated across from Legoland, UMCity is also just a 15-minute drive from Johor Bahru via the coastal highway.

On completion, UMCity will be home to other esteemed property brands including Citadines from the Ascott Group, OZO and Regus. UMLand has also sealed strategic alliances with companies such as S-1 Corp, Samsung Malaysia Electronics, Neverland Group and MCAT Box Office to bring their businesses to UMCity Medini Lakeside.

Pursuing strategic cooperation with retail, corporate, and food and beverage companies to complete its mixed-use projects, UMLand is also keen on working with green technology experts. These collaborations embody UMLand's push towards creating lifestyle solutions for the future. With several township projects in the pipeline including Seri Alam, Seri Austin, J-Biotech Park and Seri Putra, UMLand seeks to transform the burgeoning Malaysian property landscape.

"We are open to partnerships to enhance and speed up our developments," Ng says. "We're in for the long haul. We consistently reinforce our reputation of being a trustworthy and reliable developer that delivers innovative, high-quality projects."